01One page for each treatment
People searching on Google don't type «dentist», they type «dental implants», «teeth whitening» or «lip filler» followed by the neighbourhood. If all your services sit on a single list page, your practice is unlikely to show up for those searches.
That's why we create a page for each service: what it involves, who it is for, how the first visit works, what to ask the doctor. We write the texts with you, in plain language and with no promises of results, so they also stay within professional ethics rules.
02Trust: doctors, practice and clear information
Before booking, a patient wants to know who will see them. Each professional has a profile with photo, qualifications, specialisations and the treatments they handle, and the practice is shown with real photos of its rooms, not stock images.
Practical details matter too: address, how to get there, opening hours, accessibility, what to bring to the first visit. This is the information that cuts down clarification calls to reception and puts first-time patients at ease.
03Online appointment booking and reminders
The patient picks the treatment, the doctor and one of the free slots, even in the evening when the practice is closed. You manage availability, blocking holidays, surgery days or slots reserved for check-ups.
After booking, a confirmation and a reminder can go out automatically by email or SMS the day before and a few hours before the appointment, with the option to confirm or reschedule. That way reception knows in advance which slots are opening up.
04Being found locally: Google Business Profile and the neighbourhood
Most patients choose a practice close to home or work. We set up your Google Business Profile with categories, services and opening hours consistent with the site, and link it to the treatment pages.
In the texts we mention the neighbourhood and the landmarks people actually use to find their way, such as a square, a metro stop or a well-known street. We add structured data that describes the practice, its address and its doctors to Google.
05A blog that answers patients' questions
The questions you hear every day at the practice are the same ones people type into Google: how long a treatment takes, whether it hurts, how to prepare, what to do afterwards. A clear article for each one, signed by the doctor, helps readers and strengthens the practice's reputation.
For this kind of content Google pays close attention to authority: every article shows the author and the review date, and keeps an informative tone without replacing a visit. The blog is updated from the dashboard, and one article a month is enough to get started.
06Privacy, health data and updates from the dashboard
A medical website handles sensitive data, so we design it to collect as little as possible: contact and booking forms ask only for what is needed and invite people not to write health details in their messages. Privacy notice, consents and data retention should be checked with your privacy consultant, and we set up the site accordingly.
From the dashboard you update opening hours, doctors, treatments and articles without going through us. We hand over a user manual and stay available after launch for new pages, changes and support.
