01What a landing page is and when you need one
A landing page is a single page built around one action. Unlike a website's home page, it has no menu leading elsewhere: visitors read, get convinced and fill in the form, or they leave.
You need one when you launch a new service or product, run a campaign on Google or social media, organise an event with sign-ups, or want to promote a single service without sending people to your home page. It often makes sense to have a different page for each campaign.
02The structure of a landing page that converts
At the top, a headline that says in one line what you offer and to whom, with the button visible without scrolling. Then the concrete benefits, the proof that makes you credible (real photos, past work, genuine reviews, certifications) and answers to the most common doubts.
There is only one call to action, repeated down the page: request a quote, book, sign up. The form asks only for the data you really need; alternatively a WhatsApp button opens the chat with a ready-made message. Every extra field is one more reason to give up.
03Fast on mobile, because that is where clicks come from
People who click on an ad almost always do it on their phone, often on a slow connection. If the page is slow to appear, you lose them before they read the headline, and you have paid for the click anyway.
That is why we design the landing page starting from the small screen: compressed images, no heavy effects, text readable without zooming and buttons easy to tap with a thumb. Before delivery we check loading times with Google's tools.
04Tracked contacts, tests and variants
A landing page helps you understand what works. We set up conversion tracking so you know how many enquiries come from each campaign, ad and source, in line with GDPR and cookie consent.
When traffic allows it we prepare variants, for example with a different headline or offer, and compare them on real data. We change one element at a time, otherwise you cannot tell what made the difference.
05Connected to forms, email and CRM
An enquiry sitting in an inbox goes cold quickly. We can make every contact land straight where you work: a notification by email or WhatsApp, a row in your Excel sheet or a record in the CRM you already use.
We can also trigger an instant reply or a short welcome email sequence, so whoever filled in the form immediately gets the information they were looking for, while you decide when to call them back.
06Delivery times and what you need to get started
A landing page takes much less time than a full website. Timing depends mostly on how ready texts and photos are and on the integrations required: the proposal always includes a precise delivery date, planned around your campaign's start date.
To get started we only need the goal, who you are talking to and what you offer. We can write the copy ourselves after a chat. After going live we stay available for changes, new variants and new pages for your next campaigns.
