Plain words
Digital glossary
The terms you hear when talking about websites, software and automation, explained without jargon: what they are, why they matter for your business and what to watch out for.
API
An API is an interface that lets two pieces of software exchange data and commands automatically, without anyone having to copy them over by hand.
AutomationAutomatic reminders
Messages sent automatically to clients before an appointment or a deadline, by email, text or WhatsApp, to remind them of the date, time and details.
Chatbot
A program that answers customer messages in a chat, on your website or on WhatsApp, either by following preset rules or by using artificial intelligence.
WebsitesCMS (Content Management System)
A CMS is the admin panel that lets you change your website's text, photos and pages yourself, without writing code and without calling a developer.
Custom softwareCRM
A CRM is software that stores contacts, deals and the full history of each customer, so you always know who to follow up with, when and with what offer.
Custom softwareCustom software
Custom software is a program designed around the processes of a specific business, instead of bending the work to fit an off-the-shelf product.
SEO
SEO is the set of technical and content work that helps a website rank higher on Google for the searches made by the right customers.
WebsitesSSL certificate
An SSL certificate encrypts the data exchanged between browser and website: it enables https and the padlock and protects forms, passwords and payments.
Web app
A web app is software you use in the browser without installing anything: it works on computers, tablets and phones and is always up to date for everyone.
WebsitesWeb hosting
Hosting is the service that keeps your website on a server that is always on and connected to the internet; speed, security and uptime depend on it.
AutomationWebhook
An automatic notice that one piece of software sends to another as soon as something happens, such as a payment or a booking, to trigger an action at once.
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